What's Up With NEMO's Mixed Messages? |
Fri, July 5, 2024 |
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But while Belize only saw a tropical storm watch, NEMO's Facebook page put out an example of Phase 3 warning - at a time when people were already anxious about hurricane Beryl. It's part of their education campaign, however, it alarmed many people who saw it. Today the National Coordinator admitted that it was an ill-timed post, and that they will do better in the future.
Daniel Mendez, National Coordinator, NEMO
"We are looking at new ways of reaching the public and one of those new ways is the enhanced use of social media so we're in the middle of looking at and really understanding the power of social media so what happened yesterday was not intentional, again, this was one arm of NEMO experimenting with something and it became a procedural error that we immediately recognized and pulled down. again, our learning lessons are, we recognize now the power of social media, we recognize the reach that NEMO has across the country and we are now more careful with these because we understand that anything we post is immediately listened to by the public and we really thank the public for listening to us and listening to our message and so I can guarantee you there will not be a repeat of this in the future. We are really strengthening our outreach to people and this means how we can do this in many different formats and so for us as a responsible organization, we need to use all of the tools available to reach as many people as possible and we know sometimes there may be hiccups like this but we are immediately looking at this and ensuring that our strategy is crystal clear and that all our media people on the radio, on the TV, on social media are all in alignment so we put out one messaging and it's not confusing. In regards to our collaboration with MET Service, there is no doubt of that, we consult with the Chief Meteorologist on a daily basis, sometimes many calls and messages throughout the day so that work continues, we will always consult with the MET service and also the hydrological service."
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