[ir Date: December 16, 2008] Traveller’s is celebrating 55 years in the rum business and they
did it in high style this weekend with the opening of the Traveller’s
Heritage Center. It is located at their factory at mile 2 and a half on Northern
Highway and it is a museum that offers a portal into the history of evolution
of not only a company but an industry. That industry was perhaps started by
the founder of Traveller’s – Omar Perdomo. He has passed on, but
his memory was alive at this weekend’s launch.
Romel Perdomo,
“The opening of this historical center is two fold; it is one of the
evolution of the rum industry in Belize as we know it today and about a true
entrepreneur nationalist whose big dreams, stubborn perseverance, and steadfast
work ethic inspired those around him. Today we at Traveller’s Liquors
live this man’s dream. My father created more than just a business, he
created a family. Here at Traveller’s Liquors we are all a family.”
Hon. Manuel Heredia Jr., Minister of Tourism
“The heritage center is the combination of Belizean rum making tradition
and the journey that Traveller’s has taken to offer products of high quality.
Traveller’s is indeed a pioneer of Belizean experience and an integral
part of what Belize has to offer to its visitors.”
Romel Perdomo,
“My father used to say the more horses in the race, the better your
odds are of winning. He believed in creating his own markets and expanding his
portfolio in the face of competition. However my siblings and I soon recognized
the need to move away from merely protecting the torch flame from the wind of
competition to carrying the torch forward into new markets and creating fresh
ideas.”
Maito Perdomo,
“He always spoke of a blend of the oldest rums we had, one that would
be no year less than ten years old. Today in his honour we give you Don Omar’s
Vintage 10 Year Rum.”
The Heritage Center will be opened to the public later this week. Traveller’s
currently bottles 20 different types of rum and liquor.