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As a part of the ongoing efforts to promote HIV prevention, PASMO is launching today a new phase of the masculinities campaign titles "Not all men are the same… but all are protected from HIV". We found out more:..

Keyron Cacho, Program supervisor - PASMO
"PASMO Belize along with its other regional partners develops 6 different profiles that look at the various characteristics of men. We did that specifically because we saw that overall across all countries we see in terms of our BCC interventions and trying to do HIV education with these individuals and promotion of HIV test - that there is a ratio of 4-1; more females than males, actually taking their health seriously especially when it comes to taking HIV test. While we devise these profiles - it was primarily to make sure that we can understand these individuals and what are the drivers of these individuals to make changes especially with what we do on a day to day basis - at PASMO Belize which is behavior change communication. Using these profiles to materialize specific methodologies to promote, using their understanding and their drivers, modes and ways of providing initiatives for HIV testing and also especially the use of condoms."

"From 2008 PASMO began this campaign; masculinity campaign which was focus on specifically different profiles of men and the profiles has nothing to do with their social background, their sexual preference, it's just different archetypes that was generated and we wanted to understand what are men's motivation and use those to promote a healthier life especially when it comes to condom use and HIV test. The campaign currently looks at these two issues which is condom use and also a higher rank in terms of testing of HIV testing."

The campaign titled "Not all men are the same… but all are protected from HIV" will be aired in regional cable, radio and outdoor advertising throughout Central America.