7 News Belize

Marketing Students Taking Trial Products To Market
posted (November 23, 2016)
Today, the King's Room at the Princess Ramada was the testing ground for many UB students, who have over the past 14 weeks, taken a business idea from concept to fruition. It's a part of the University of Belize's annual marketing expo: an event designed to showcase the student's creativity and knowledge of what they've learnt. Approximately 28 small businesses were present, with their products and services ranging from cosmetics, to cleaning products, to micro-brewed beer. We spoke to marketing lecturer at the University of Belize, Eda Arzu, who told us about the development leading up to today's event.
And while the students were enthusiastic about their business ideas, it's no secret that given the current state of the economy, starting a micro-enterprise is no easy task. We asked Arzu about the prospects facing these young entrepreneurs.

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