Marketing experts gathered at the Biltmore for the Belize Tourism Board's 4th annual Digital Marketing Summit today. The summit is a unique space where tourism sector businesses can learn and deepen their knowledge about the latest developments in online content and of course social media, among many other topics. We were there to find out more.
Maynor Larrieu, Digital Marketing Manager, BTB
"This is the 4th annual Digital Marketing Summit and for the first time we have a full roster. There are 4 segments, key segments that we feel that the industry needs to be in the loop of. They are social media, digital strategy, online content and travel trade in digital. This is the only summit of its kind in terms of digital marketing summit that caters to tourism stakeholders primarily. The audience is basically hoteliers countrywide. We actually have people who flew in from Miami and a person from Houston so I think the word is going around."
"The main objective of the summit is to attract and build capacity in country. A lot of times BTB staff or few stakeholders get the chance to experience an event of this magnitude so we, the BTB decided to bring this event to Belize and make it affordable. The price tag when you look at it for what you are getting is very affordable, not only that, you get to go back to your business establishment with a wealth of knowledge that you can quickly implement. We have actually asked each presenter to put a slide at the end of each presentation where they have at least three bullet points of key take-aways and that has been the highlight year in year out because a lot of people that have attended the previous summits are able to implement a lot of the knowledge that is imparted in this one day event."
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