Another presenter who is originally from Brazil, Lia Cammarano, spoke on the importance of sifting through all the noise on the internet to find and gather useful and relevant information for companies. She told us more about the company she works for and more about her presentation topic.
Lia Cammarano, Managing Director, South Eastern US Region - Meltwater
"Meltwater is a media intelligence platform and basically what we do is that we gather insights from the outsides so that businesses can make more informed and better decisions on their day to day."
"So today we basically talked about habits, current habits and upcoming habits for social and digital media and what we focused on is really to try and target the right content so the right information to get in front of the right audience. That takes a lot of tools and services and not being afraid to test those tools and services. There is a lot of things out there you can use to be more efficient with your time and respond in a timely manner."
"So I used a term today in my presentation that is pretty funny it's Google on steroids, so being able to put an algebra of words so let's say Belize Tourism Board and a new activity that you guys are promoting outdoors and being able to filter out information that just has those two topics in it."
The summit was a one day event.
Email
Print