7 News Belize

What’s In A Label?
posted (August 29, 2018)
And right across the room from the data journalism training, was a Beltraide workshop on proper labeling practices for small business owners. We dropped by to find out more about the importance of product labels.

Nicole Zetina, Research and Analysis Officer, Beltraide
"So EXPORT Belize is a technical unit of Beltraide and to have clients send their products outside of Belize you need to have standards- labelling, packaging, you need to know your distribution channels so today we are talking about export labeling. The components of a label, the importance of a label, to ensure that your label is visible, is attractive."

"People will want to buy your product by just looking at your label, that is something appealing to me, I will pick it up and I will actually read it because it is attractive and when you look at that label it should have the information in there that makes you want to buy a product, your safety handling ingredients, is there any warnings, is there an allergic reaction so if I buy a product from you sorry and the label does not tell me any safe handling information, any warnings, I can sue you for that so it is very important that you have certain information on that particular label."

This is just one of a series of training's that Beltraide offers to small business owners.

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