Fresh off the heels of the new year, the Belize Brewing Company is launching a new Belikin campaign called 'Only Eena Belize". The campaign launched today with the reveal of 4 mini-documentaries highlighting the diverse lives of Belizeans from around the country. After the event we spoke to some of the company execs about the campaign and what to expect from Belikin in 2019.
Michael Bowen - CEO, Bowen & Bowen
"The inspiration was about telling Belizean stories, about telling the stories of the individual. Many times we talk about Belize in a broader sense but it's about Belizeans who make Belize what it is. And so our campaign was really to put them forward and show how great of a country Belize actually is."
Shelley Bowen - CCO, Bowen & Bowen
"We asked all of the folks that work at Bowen and Bowen for ideas. We made a long long list. We went through the list. We talked about which ones would have fantastic stories and then we narrowed it down by region and profession. We wanted to cover all regions of the country. We wanted to cover different professions and that's how we narrowed it down."
Nolan Michael - Brew Master/CPO, Bowen & Bowen
"One of the greatest parts of what we get to do everyday. As you know we're introducing even seasonals and putting together those formulations. We have quite a large team that is part of our product development team and tasting team. And what they bring to the table, I am smiling right now because some of the ideas might seem outrageous at the time. We only bring to the market a few of the products that are actually - I won't want to dispurge anything, but are actually commercially viable. But we have people experimenting everyday, bringing new ideas to the table. They're excited about it, we are excited about it."
Michael Bowen - CEO, Bowen & Bowen
"This is us delivering on our promise of putting Belize first. We're proud to be here, we're proud to be Belizean, we're proud to be a Belizean company and we're proud to tell the stories of Belizeans."
Shelley Bowen also mentioned that the company plans to produce more videos telling the stories of a different group of Belizeans.
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